York Zucchi – Medium

York Zucchi

Sorry to be a spoilsport but I have good news about the world…

Bombarded by all the doom and glood that we humans are so addicted to it is easy to forget to see what is really happening on the ground.

4 min readAug 26, 2022

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Sorry to be a spoilsport but I have good news about the world…

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York Zucchi

Why you don’t (and should’t) care about this article: how to incentivise behaviour

Was in Luxembourg recently… I worked here 25 years ago. A lot has changed. But perhaps the biggest change is how incentives are visibly…

4 min readAug 21, 2022

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Why you don’t (and should’t) care about this article: how to incentivise behaviour

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York Zucchi

On being vulnerable… A post to show what the reality is behind big statement posts

Been wondering if to share this… You be the judge if it was a good idea.

6 min readAug 16, 2022

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On being vulnerable… A post to show what the reality is behind big statement posts

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York Zucchi

How to spot opportunities…

This weekend I came across 2 wonderful examples of very effective thinking out of the box…

2 min readAug 10, 2022

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How to spot opportunities…

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York Zucchi

Why not getting what you want might actually be a good thing: a post for those wanting to change…

Tamar and I visited Milan’s Pirelli HangarBicocca two days ago and while browsing through it’s art books collection I came across this text…

6 min readAug 10, 2022

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Why not getting what you want might actually be a good thing: a post for those wanting to change…

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York Zucchi

The hope zone: the danger zone for entrepreneurs.

When I was 17 I did my pilot’s licence. One of the most difficult parts about learning to fly actually had little do with aviation and…

2 min readDec 17, 2021

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The hope zone: the danger zone for entrepreneurs.

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York Zucchi

The secret to a great relationship…

Tamar and I are now 6 years together (married for 4). There are countless ways as to why I love being with her but perhaps the biggest…

2 min readOct 17, 2021

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York Zucchi

A life of no regrets

A good friend of mine shared that due to covid he has lost over 18 people close to his heart this year alone. This made me think of my…

4 min readAug 4, 2021

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A life of no regrets

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York Zucchi

There are so many services that are marketed heavily at us as value adding when in fact they are…

This isn’t a rant again capitalism, which when embraced sustainably is amazing, but rather a reminder for all of us to be a little more…

2 min readMay 1, 2021

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There are so many services that are marketed heavily at us as value adding when in fact they are…

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York Zucchi

Less is more… be careful of artificially created perceptions

There are so many services that are marketed heavily at us as value adding when in fact they are not. Billion dollar industries designed…

2 min readApr 16, 2021

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Less is more… be careful of artificially created perceptions

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York Zucchi

York Zucchi

Swiss born entrepreneur, investor & innovator. Passionate about entrepreneurship and access to markets. Drinker of copious amounts of coffee...

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